The main challenges and uncertainties facing global fitness equipment.

Intensification of International Trade Frictions

The adjustment of the U.S. tariff system in 2025 has introduced significant uncertainty into the global economy. The imposition of additional tariffs by the United States on imported treadmills, elliptical machines, resistance training equipment, and connected fitness equipment from China has directly impacted the global fitness equipment industry, which heavily relies on Chinese supply chains. The escalation of trade barriers has led to increased supply chain costs, putting pressure on corporate profit margins.

Increasingly Fierce Market Competition

The global fitness equipment market features numerous participants and a relatively low level of industry concentration. Leading companies such as Technogym, Life Fitness, Peloton, and ICON Health & Fitness continue to increase their investments in innovation, placing significant competitive pressure on small and medium-sized enterprises. In 2024, OEM/ODM products accounted for 48.35% of the market, surpassing the 47.78% share of self-branded products, reflecting the continued dominance of the industry's contract manufacturing model.

Uncertainty in the Economic Environment

Factors such as slowing global economic growth, inflationary pressures, and interest rate fluctuations have affected consumers' disposable income and purchasing willingness. At the same time, the rise of subscription-based fitness services and online fitness platforms poses challenges to the traditional sales model of fitness equipment.